In All Posts, Content Marketing

Ever since the 2013 Super Bowl when Oreo’s ad agency delivered its famous blackout tweet 10 minutes into the power outage, real-time social media marketing has been all the rage.

“Out of sight, out of mind” has never been truer than it is in the age of Internet-everything, when online visibility is vital to traffic and digital success. It doesn’t end there, however; your visibility needs to be combined with relevance if you want to see results, and nothing is ever more relevant than what’s happening RIGHT NOW.

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