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Monthly Archive for: "May, 2020"
Home » Archives for May 2020
 The Concept of Newsjacking and Whether It’s Ethical To Do It
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By Tracey Stepanchuk
In All Posts, Content Marketing
Posted May 1, 2020

The Concept of Newsjacking and Whether It’s Ethical To Do It

The newsjacking of Hurricane Sandy by American Apparel a few years ago caused widespread criticism. Newsjacking. The word strikes fear into the bravest corporate hearts, because some marketers [...]

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