Content Marketing

“Out of sight, out of mind” has never been truer than it is in the age of Internet-everything, when online visibility is vital to traffic and digital success. It doesn’t end there, however; your [...]

It’s easy to see how blogging would work in a business-to-consumer environment, but it’s not always obvious how B2B business blogging works. Some of the arguments against business blogging (and [...]

With social media having overtaken porn as the #1 online activity, the days of businesses being able to ignore it as a content marketing option are over. That doesn’t mean you should rush to set [...]

Remember when you were a kid and you used to look at the pictures before trying to read the text? Well, nothing much has changed! We might be educated now and able to read more easily, but a [...]

Winter is almost over, and Canadians are beginning to long for warmer days. At this time of year, everything is challenging – including finding enough business blogging ideas to write about and [...]

Content marketing doesn’t always have to be about written material; it can include a range of different formats. If you think a picture is worth 1,000 words, imagine the value of incorporating [...]

So you don’t have time to post social media content regularly? Join the club! It might be a great idea, and sure, it’s cheap insofar as it doesn’t necessarily incur hard costs. But what about the [...]

I regularly used to present courses on business blogging at the local Small Business Centre, and one of the complaints I heard at almost every session was how difficult it is to come up with [...]

Lately, every time I hear business people discussing content marketing the buzzword is “evergreen.” Personally, I hate the idea of posting anything that doesn’t have a date on it, but that [...]

The newsjacking of Hurricane Sandy by American Apparel a few years ago caused widespread criticism. Newsjacking. The word strikes fear into the bravest corporate hearts, because some marketers [...]