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It’s easy to see how blogging would work in a business-to-consumer environment, but it’s not always obvious how B2B business blogging works. Some of the arguments against business blogging (and [...]

In business blogging, your platform is as important as the stage is in a public speech. Setting up your business blog is exciting and a little nerve-wracking. Those supposedly “in the know” say [...]

I regularly used to present courses on business blogging at the local Small Business Centre, and one of the complaints I heard at almost every session was how difficult it is to come up with [...]

Lately, every time I hear business people discussing content marketing the buzzword is “evergreen.” Personally, I hate the idea of posting anything that doesn’t have a date on it, but that [...]

Asking how long a blog post should be is like asking how long should a piece of string be! The only things you can be certain about are taxes and death. Oh, and that there will be changes in the [...]

Dare to be different – your results will be worth it! We all know it’s imperative these days for businesses to publish digital content on a regular basis, and an active blog is the [...]

So you’ve begun your business blogging. You’re managing to find topics to blog about and you’re publishing at least one post a week. You check your stats and lo and behold, it’s a dead zone! A [...]