Ever since the 2013 Super Bowl when Oreo’s ad agency delivered its famous blackout tweet 10 minutes into the power outage, real-time social media marketing has been all the rage. “Out of sight, [...]
It’s easy to see how blogging would work in a business-to-consumer environment, but it’s not always obvious how B2B business blogging works. Some of the arguments against business blogging (and [...]
In business blogging, your platform is as important as the stage is in a public speech. Setting up your business blog is exciting and a little nerve-wracking. Those supposedly “in the know” say [...]
With social media having overtaken porn as the #1 online activity, the days of businesses being able to ignore it as a content marketing option are over. That doesn’t mean you should rush to set [...]
Winter is almost over, and Canadians are beginning to long for warmer days. At this time of year, everything is challenging – including finding enough business blogging ideas to write about and [...]
Content marketing doesn’t always have to be about written material; it can include a range of different formats. If you think a picture is worth 1,000 words, imagine the value of incorporating [...]
Lately, every time I hear business people discussing content marketing the buzzword is “evergreen.” Personally, I hate the idea of posting anything that doesn’t have a date on it, but that [...]
Asking how long a blog post should be is like asking how long should a piece of string be! The only things you can be certain about are taxes and death. Oh, and that there will be changes in the [...]
The newsjacking of Hurricane Sandy by American Apparel a few years ago caused widespread criticism. Newsjacking. The word strikes fear into the bravest corporate hearts, because some marketers [...]
Building “thought leadership” has become one of the most critical activities in inbound marketing. To get your customers to come looking for your products and services, you’ll [...]
