January 26, 2023
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Tag Archives for: "content marketing"
Home » content marketing
 Making it Happen – Now! How to Harness the Power of Real-Time Social Media Marketing
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By Tracey Stepanchuk
In All Posts, Content Marketing
Posted May 1, 2021

Making it Happen – Now! How to Harness the Power of Real-Time Social Media Marketing

“Out of sight, out of mind” has never been truer than it is in the age of Internet-everything, when online visibility is vital to traffic and digital success. It doesn’t end there, however; your [...]

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 Does B2B Business Blogging Really Work In 2021?
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By Tracey Stepanchuk
In All Posts, Blogging, Content Marketing
Posted April 1, 2021

Does B2B Business Blogging Really Work In 2021?

It’s easy to see how blogging would work in a business-to-consumer environment, but it’s not always obvious how B2B business blogging works. Some of the arguments against business blogging (and [...]

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 How to Find the Right Platform for Your Business Blogging
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By Tracey Stepanchuk
In All Posts, Blogging
Posted March 1, 2021

How to Find the Right Platform for Your Business Blogging

In business blogging, your platform is as important as the stage is in a public speech. Setting up your business blog is exciting and a little nerve-wracking. Those supposedly “in the know” say [...]

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 Just Do It: How to Compile a Comprehensive Social Media Strategy for Your Business
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By Tracey Stepanchuk
In All Posts, Content Marketing
Posted February 1, 2021

Just Do It: How to Compile a Comprehensive Social Media Strategy for Your Business

With social media having overtaken porn as the #1 online activity, the days of businesses being able to ignore it as a content marketing option are over. That doesn’t mean you should rush to set [...]

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 Boost Your Business Blogging with Seasonal Trends
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By Tracey Stepanchuk
In All Posts, Blogging, Content Marketing
Posted December 1, 2020

Boost Your Business Blogging with Seasonal Trends

Winter is almost over, and Canadians are beginning to long for warmer days. At this time of year, everything is challenging – including finding enough business blogging ideas to write about and [...]

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 5 Ideas for Using Video Marketing In Your Content Strategy
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By Tracey Stepanchuk
In All Posts, Content Marketing, Video Marketing
Posted November 1, 2020

5 Ideas for Using Video Marketing In Your Content Strategy

Content marketing doesn’t always have to be about written material; it can include a range of different formats. If you think a picture is worth 1,000 words, imagine the value of incorporating [...]

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 The Big Debate: Evergreen vs. Current Content?
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By Tracey Stepanchuk
In All Posts, Blogging, Content Marketing
Posted July 1, 2020

The Big Debate: Evergreen vs. Current Content?

Lately, every time I hear business people discussing content marketing the buzzword is “evergreen.” Personally, I hate the idea of posting anything that doesn’t have a date on it, but that [...]

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 How Long Should Your Business Blog Posts REALLY Be?
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By Tracey Stepanchuk
In All Posts, Blogging
Posted June 1, 2020

How Long Should Your Business Blog Posts REALLY Be?

Asking how long a blog post should be is like asking how long should a piece of string be! The only things you can be certain about are taxes and death. Oh, and that there will be changes in the [...]

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 The Concept of Newsjacking and Whether It’s Ethical To Do It
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By Tracey Stepanchuk
In All Posts, Content Marketing
Posted May 1, 2020

The Concept of Newsjacking and Whether It’s Ethical To Do It

The newsjacking of Hurricane Sandy by American Apparel a few years ago caused widespread criticism. Newsjacking. The word strikes fear into the bravest corporate hearts, because some marketers [...]

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 How to Build Thought Leadership with Content Marketing
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By Tracey Stepanchuk
In All Posts, Content Marketing
Posted May 2, 2017

How to Build Thought Leadership with Content Marketing

Building “thought leadership” has become one of the most critical activities in inbound marketing. To get your customers to come looking for your products and services, you’ll [...]

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