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Tag Archives for: "newsjacking"
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 Making it Happen – Now! How to Harness the Power of Real-Time Social Media Marketing
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By Tracey Stepanchuk
In All Posts, Content Marketing
Posted May 1, 2021

Making it Happen – Now! How to Harness the Power of Real-Time Social Media Marketing

“Out of sight, out of mind” has never been truer than it is in the age of Internet-everything, when online visibility is vital to traffic and digital success. It doesn’t end there, however; your [...]

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 The Concept of Newsjacking and Whether It’s Ethical To Do It
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By Tracey Stepanchuk
In All Posts, Content Marketing
Posted May 1, 2020

The Concept of Newsjacking and Whether It’s Ethical To Do It

The newsjacking of Hurricane Sandy by American Apparel a few years ago caused widespread criticism. Newsjacking. The word strikes fear into the bravest corporate hearts, because some marketers [...]

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