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Ever since the 2013 Super Bowl when Oreo’s ad agency delivered its famous blackout tweet 10 minutes into the power outage, real-time social media marketing has been all the rage. “Out of sight, [...]

With social media having overtaken porn as the #1 online activity, the days of businesses being able to ignore it as a content marketing option are over. That doesn’t mean you should rush to set [...]

So you don’t have time to post social media content regularly? Join the club! It might be a great idea, and sure, it’s cheap insofar as it doesn’t necessarily incur hard costs. But what about the [...]